Auditions & Careers

Marketing Manager

(Posted October 2021)

Smuin Contemporary Ballet seeks a skilled and versatile Marketing Manager to join our dynamic team. The Marketing Manager is responsible for expanding and retaining Smuin’s patron base through performance attendance and ticket sales, and for overseeing the expanded visibility of classes offered at Smuin Center for Dance. This role is the perfect opportunity to leave a creative mark, both in collaborating with the team to develop a vision for the marketing plan and putting the plan into action. The ideal candidate has a solid understanding of Bay Area performing arts markets and the tenacity to expand the organization’s reach in a competitive performing arts landscape.

The Marketing Manager will report to the Managing Director and work closely with the Education Program Director, Patron Services Manager, Community Engagement Manager and Special Projects Manager, as well as coordinating vendors and outside resources, including public relations agency, marketing, graphic designer, printers, mail house reps, and web developer.

About Smuin Contemporary Ballet

Smuin Contemporary Ballet pushes the boundaries of contemporary ballet with a distinct style, combining classical ballet training, technique, and artistry with uncommon physicality and expression. Founded in 1994, Smuin offers audiences an experience of ballet and movement that is entertaining, evocative, and original. More than 30,000 people enjoy Smuin shows each season, as the company performs more than 60 shows during its regular season in San Francisco, Walnut Creek, Mountain View, and Carmel. In early 2020, following our move to the Smuin Center for Dance in October 2019, we began offering a wide range of classes and offer up to 40 classes weekly both in-person and online/remote.

Key Responsibilities

Strategy

Develop Smuin’s marketing plan and execute promotional tactics for performances each season and classes year round. With the team, identify Smuin’s positioning and branding strategies. Work closely with the Managing Director to maintain the marketing budget, with the Patron Services Manager to identify ticket sales goals and promotional outlets, and with the Community Engagement Manager to increase class attendance. Keep up-to-speed on industry trends and identify new ways to reach audiences.

Branding

Serve as Smuin’s brand leader, ensuring all messaging and visual content reflects the organization’s positioning and brand platform. Effectively communicate and support Smuin’s brand internally and externally with vendors, staff, and board members.

Season and Education Program Marketing

Own all aspects of the performance seasons’ announcement from digital marketing and advertising strategies to brochure, post card and audience program/Playbill design. With the Patron Services team, develop subscription and single ticket campaigns. With the Education Program Director and Community Engagement Manager, expand both community and virtual engagement with activities offered by Smuin Center for Dance.

 Photography and Videography

Manage all photography and videography vendor relationships. Present and seek approvals from Artistic Director on photo and video review and finalization prior to publication or distribution.

Website

Oversee the management of the website, including page creation and revisions, assets, content updates, links, and branded adherence with layout design. Coordinate website enhancements, technical support and communications with web developer, social integrations, CRM and data integrations, location mapping, analytics reporting, website enhancements, and upgrades as determined.

Requirements

This position requires 4-5 years of experience in a relevant marketing role, preferably with a performing arts or nonprofit organization. Bachelor’s or master’s degree in marketing, communications, or a related field preferred. Demonstrated writing ability via samples or portfolio is required.  Located in San Francisco, this position is three days on-site and two days remote.

Evening and weekend work to support performances and events and local travel is expected.

Qualifications

• Effective project manager who can keep initiatives on budget and on time
• Highly collaborative professional with excellent interpersonal skills
• Strong writing, editing and proofreading skills with a keen eye for detail
• Effective project manager who can keep initiatives on-budget and meet deadlines
• Graphic design experience with knowledge of Adobe Creative Suite, WordPress, social media platforms and integrations
• Video/film creation, production and editing skills are a plus
• Creative mind with a knack for problem-solving
• Knowledge of dance and the performing arts preferred

Compensation and Benefits

Smuin Contemporary Ballet is offering a salary of $60,000 – $70,000. Benefits include a medical plan, as well as paid vacation, holiday, and sick leave. An employee-contributed retirement plan and Commuter Check benefits are also available.

To Apply

Please email your resume and a brief cover letter detailing your interest in this position, along with writing samples to jobs@smuinballet.org.  Deadline for submission is October 22, 2021.

Check back for opportunities with Smuin Contemporary Ballet.